Marketing Strategy for DAMAC

Marketing Strategy for DAMAC Introduction DAMAC Properties is a Dubai based company established in 2002. It is a private, commercial and leisure developer with â€Å"iconic† improvements and developments in staggering areas in significant urban communities in the Middle East has helped DAMAC construct image and repute for making lavish and alluring properties. Previously DAMAC Properties has extended its network within a few years of success, in to regions of North Africa, Qatar, Jordan, Lebanon and Saudi Arabia. Since its establishment in 2002, DAMAC has conveyed 9,318 units to date and as of now has an advancement arrangement of in excess of 25,000 units at different phases of advancement and arranging conveying DAMACs vision of extravagance living with amazing private, accommodation, and relaxation and business improvements. At the heart of the Groups society lies the yearning to convey this vision for its clients, with the Companys c.1,400 workers dealing with the whole process – from the determination of improvement accomplices, for example, designers, planners and foremen, the distance to the handover of keys. To guarantee improvements are conveyed to the most elevated conceivable measures, DAMAC gives the privilege working environment to capable workers chooses just the privilege accomplices and creates ventures in prime areas. Continuously at the bleeding edge of visionary ideas, DAMAC has associations with â€Å"Paramount Hotels Resorts†, the official licensee of Paramount Pictures, Italian design houses Versace Home and FENDI Casa for marked private condo and manors and the Trump Organization for the advancement and operations of the Trump International Golf Course, Dubai and the Trump Estates inside the AKOYA by DAMAC improvement. As DAMAC keeps on innovating and bring new ideas to the business sector, the Company is resolved to expand on its compelling execution to date. With vision and energy, DAMAC is building the up and coming era of Middle East extravagance living. The Company issued Global Depositary Receipts (GDRs) which are recorded on the London Stock Exchange. Citibank N.A. goes about as the depositary for the GDR. The projects by DAMAC Properties include; Marina Terrance, Executive Heights, Lake View, Lake Terrance, The Waves, Smart Heights, Park Towers and DAMAC Maison, The Summit. These projects deliver a luxury and undergo desire for design and quality. Mission: DAMAC states its mission as â€Å"delivering value to its customer†. Basically it aims to deliver. DAMAC ensures that the developments and establishments of buildings are delivered with the highest possible standards from the creative employees, architecture and contractor and designers. Since its history starting from 2002, it has maintained a record of building delivery with its vision of luxury developments. Market Description: Market serves as a medium for interaction of buyer and seller. It can be highly unpredictable. Throughout the world market with the perspective of buyer differs from seller’s point of view. Market changes daily whereas from business perspective it creates a daily challenge. Throughout the world, organizations are confronting the challenge of global rivalry and with the effects of globalization on political, financial, economic and society; patterns of purchasing and offering are changed. The organizations in worldwide business sector are attempting to profit by the favorable circumstances that have been made because of globalization. In this present period of globalization the organizations are attempting to execute progressed innovation so as to expand their core competency and business yields. Because of immense rivalry in worldwide business associations are selecting competitive workers and executing a few extraordinary marketing techniques. The organizations ought to be learned enough about different components of promoting process to exhibit the understanding of overseeing marketing. There are diverse components of marketing process and strategic implementation of these processes, for example, strategic plan for marketing mix implementation, strategies for targeting, segmentation, positioning based on focus and cost effective methodologies. Market segmentation is used to identify the different segments of consumers with respect to different product line. (Kotler, 2009)Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Dubai is a major and attractive marketing hub and since the developments in Arab nations and Muslim world, opportunities for business investments are growing higher. The global recoveries in 2003 of Dubai, the economic conditions of Dubai region are improved with a growth of GDP. This recovery has led to benefit the housing scheme and real estate business around Dubai where people has a clear change in their life styles. The market changing perspectives of Dubai housing and building schemes are identified in this report with the help of marketing strategies adopted by DAMAC Company. DAMAC Properties introduction and mission is also discussed previously, further the report will discuss about its current marketing details and future marketing plans. Strategic Implementation: DAMAC business strategy and objectives are aligned to its vision of leading and creating innovation thus its strategy revolves around the core steps as follows: Buy: DAMAC identifies the golden opportunities of premium lands and buy the property. It reviews the economic and favorable business opportunities in other countries outside of Dubai. Create: DAMAC creates a highly valuable and luxurious and innovative lifestyle through its buildings and value added projects. Sell: It sells the premium quality property while creating business associations and relationships with the leading housing and hotel brands. Build: DAMAC has built efficient projects through proper utilization of strategic planning, budget controlling and maximizing the profits. Marketing Mix Marketing mix of anorganizationis the spine of any organizations promoting system. Each heading association needs to examine the showcasing blend productively keeping in mind the end goal to do the method development (Jobber, 2012) Product:  DAMAC introduces the innovative and luxurious houses and properties. Its projects are alliances of other leading brands such as Paramount Hotels. DAMAC’s projects include Marina Terrance, Executive Heights, Lake View, Lake Terrance, The Waves, Smart Heights, Park Towers and DAMAC Maison etc. AKOYA is a luxurious villa, and a future business plan of DAMAC. Price: DAMAC has set premium prices for its products and services. One reason include its target market i.e., highly innovative and lifestyle oriented. Other reason is the scope of housing and building schemes in Dubai. In long run, the business could benefit from the increasing rates and opportunities of growth. In 2020 the prices are expected to show increasing trend for housing projects in Dubai. Place:  DAMAC has located the areas of Middle East, North Africa and others with a major hub in Dubai. It has a geographical focus on worldwide opportunities. Primarily it operates in residential sector but it also aims to create market in commercial development and co-brands of hotel and apartments. It has international and national offices for dealing and other matters. Promotion: It uses face to face market tools through its presence in Dubai Malls. It also uses technology and electronic media for its promotion. Target Customer: DAMAC has targeted the customer with; innovative lifestyle and luxury seeking attribute. It has focused mainly on the high income that does not bother to pay high for their niche requirements. Market Segmentation There are severalkeyelements in marketing strategies. Market segmentation is one of those key elementsthat have been implemented in maximum time. Behavioral Segmentation:  Based on behavioral segmentation, Customer behavior include the luxury and relaxed life style, need of housing style as in western nations. The company has built projects with premium quality and luxurious life styles and a never ending experience. Profile Segmentation:  A customer who is well cultured and has a good educational background with higher earnings level comes under this segment. Trade and commerce related background people are top most targeted customers. Young married couples and old ones are mostly targeted. Geographic Segmentation:  On the basis of geographic segmentation, it has eyed upon the regions of premium and worthy lands which can create a desire in people who want a standard and premium lifestyle. Psychographic segmentation: DAMAC has targeted the customers of middle age; young couples with energy and fun element seeking for spending time with high enduring tastes and values depending upon social class. Old aged based on their living style of being prestigious and with high standards.   Market Opportunities: Consumer Behavior The consumer behavior analysis relies on the relationship of people with the assistance of marketing mix. Additionally, pay level of individuals and socio-cultural variables assume a huge part on purchasing conduct of consumers (Pride Ferrell, 2011).In term of profits, business of DAMAC can lead to go up as the consumer needs of luxurious life style as adopted by Western culture has increased in Dubai and Middle East. Since this desire, the marketing for middling ranged income group is another opportunity to look forward. Since DAMAC focus of premium price, it also needs to look forward and create luxury life style opportunity for affordable range. In future, housing scheme and land prices are expected to grow up with double or triple rates. Thus, it may suggest business growth and future investment opportunities as DAMAC reports for 2013 shows its profits and success, thus the growth continues to rise. (DAMAC Annual Report, 2013) The graph below presents the current leading situati ons to opportunities for growth in hoteling and related requirements. Because Dubai is a major hub for many international events, people will seek the facility of hoteling for stay such as for events like Dubai expo. Towards the end of 2020, pattern for hoteling and housing scheme shows an upward trend. Source: (Dubaitourism.ae) Market Research: Secondary Research:  All the data is collected from the sources available on net, the journals, news and annual report of the company. Also the theories from scholarly sources are also present to back up the marketing report. Primary Research:  Primary research is conducted on the basis of survey. The respondents were selected and their response is collected through the designed questionnaire present in the Appendix A at the end. Bibliography DAMAC Annual Report. (2013). Retrieved from http://www.damacproperties.com/en/general/download/file/damac-real-estate-development-limited-annual-report-2013-final?id=12200type=report. Dubaitourism.ae. (n.d.). Retrieved December 25, 2014, from www.dubaitourism.ae Jobber, D. (2012). Principles and Practice of Marketing. New York: McGraw-Hill Education.http://oro.open.ac.uk/36359/ Kotler, P. (2009). Principles of Marketing. Pearson Education India.http://books.google.com.pk/books?hl=enlr=id=KN6PqQMnFBACoi=fndpg=PR34dq=Kotler,+P.+(2009).+Principles+of+Marketing.+Pearson+Education+India.ots=UhHdTbDNHzsig=CYs0TJTf7gnth-JsooXTBZ2R3Fg Pride Ferrell. (2011). Marketing. . Stamford: Cengage Learning.http://books.google.com.pk/books?hl=enlr=id=3dp0cR45FZcCoi=fndpg=PR3dq=Pride++Ferrell.+(2011).+Marketing.+ots=OwFuTk_15Tsig=WQxHkWpC6oD22ezjFSdPU1spd4o#v=onepageq=Pride Ferrell. (2011). Marketing.f=false Appendix A Questionnaire: Demographics: (Mandatory) Name: Age: Occupation: Income: Question Strongly Agree Agree Moderate Disagree Strongly Disagree The changing trends and globalization has impacted the lifestyle of people in Arab nations, more particularly in Dubai? The market need of customer is changing due to increasing trend of social class and society standards The increase in income is one source of change in need of life style. Present market conditions suggest that there is a need to focus on housing trends and styles Luxury is a need to today’s world. How convinced is a middle class person to buy a luxury life style: Greatly Moderately Depends upon his income Depends on his needs Depends on his income and other social factors Why would you prefer, a luxury home in attractive location: Due to increase in income Due to societal trends and need of standards and lifestyle Other Factors: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Open Ended Questions: What do you think about DAMAC and its success? Have you ever visited or a client at DAMAC Properties? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ How far DAMAC Properties has fascinated the clients based on its vision of delivering luxury? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Compare and Contrast at least three of Fanthorpe’s poems Essay

Fanthorpe’s poems: Half-past Two, Dear Mr Lee, and You will be hearing from us shortly offer us an insight into the views and thoughts of Fanthorpe, as well as making the reader think about their own preconceptions. She does this by making quirky and sometimes satirical poems, which seem almost like prose. Fanthorpe’s aims are unmistakable; her way of inviting the reader to look at life through her tongue-in-cheek writing makes people question their belief on the matter(s) that the poem explores. For example in Half-past Two the poet queries the strange idea of time. Adults see time as a number organised into a sequence that continues through out the day with out stopping. However in this poem Fanthorpe shows that children develop a different sense of time, almost like a dream world where time, as we know it, stops to exist. She also delves into the way that children see time as an event not a number, for example ‘timeformykisstime’. Likewise, in Dear Mr Lee, the poet disputes the way of teaching English, stating that the way teacher deconstruct and analyse poems makes it impossible for the piece to be appreciated for its face values. Similarly, You will be hearing from us shortly dissects the truth about interviews and the way that pressure in an interview can make the interviewee feel looked down on and prejudged. The poem is slightly satirical towards the end, but this only exaggerates the point that Fanthorpe is trying to convey. While under pressure, interviewees can hallucinate in a surreal manner. For example, ‘And you were born-? Yes pity’. Overall, the aims of all three poems suggest that Fanthorpe has some strong views about things we don’t really see as serious issues but do affect people. Technique plays a big role in all of Fanthorpe’s poems, especially You will be hearing from us shortly, where the text aligned on the right indicates what the interviewer is thinking at that point in the interview. This is unique to Fanthorpe’s poems. Likewise in Dear Mr Lee irregular and haphazard line endings and even a P.S. in the poem contributes to the idiosyncratic nature of it. However in Half-past Two there are well-organised stanzas, typical of the common types of poem. Capital letters are used to exaggerate or highlight an important idea that Fanthorpe wants to be recognised, for example ‘on Her desk’ represents the way the child imitates something said to him. Another variant from the norm in all three poems is the use of brackets or italic writing to represent either private thoughts or another voice. During the three pieces various voices are regularly used; the poet will do this to show either a different viewpoint or the words of a narrator. In the poem Half-past Two voices are used extensively to represent what the child was thinking, what the teacher said and also the narrating. During Dear Mr Lee there seems to be no arrangement in the text at all, however it does resemble a prose letter. However, looking more closely, the poem seems to represent the child’s feelings about teaching methods. Voices in this poem seem to consist of the child’s thoughts and her teacher’s remarks. However in You will be hearing from us shortly the only voice is of the interviewer(s). I imagine Fanthorpe does this so that the reader can add in his or her own response to the observations of the interviewer. Fanthorpe’s style is very prose-like and the colloquial nature invites the reader into a new dimension of humour. The register in all three poems is varied, for example in Dear Mr Lee goes from, ‘you’d know it’s lived with me, stained with Coke and Kitkat’ too, ‘good at terse and cogent’. This varied approach to the poem may be due to the different voices that Fanthorpe puts in. All three poems especially contain a satirical and sarcastic tone, and towards the end of You will be hearing from us shortly there is an almost surreal and dreamy feel to the tone. However all the poems, as well as having humour and tongue-in-cheek style, also harness a serious intention. For example in You will be hearing from us shortly, even though it is quite funny, the way you can be looked down on in as an interviewee is a prejudice. For example the interviewer says ‘And now a delicate matter: your looks. Do you appreciate this work involves contact with the actual public?’ This is clearly is meant to be a realistic event so that Fanthorpe can insight the reader to believe that prejudice does happen. Generally all the poems are very well written, however close analysis reveal even more about the poet’s way with words. In Half-past Two the last stanza is a brilliant description of the way that a child can slip into ‘the clockless land of ever, and time hides waiting to be born’. This end fraction of the poem portrays the child’s dream world and how there is ‘no time’ until the child is taught how to read time and it is then that time, as adults know it is ‘born’. In You will be hearing from us shortly the poet could not only be referring to the way that interviewers look upon interviewees, but how candidates assume surreal events will occur in the interview. For example it is very unlikely that an interviewer would comment on the very existence of an interviewee. During Dear Mr Lee Fanthorpe takes on the role of a child and doesn’t tell the reader she has done this but instead writes like one. She achieves this by having no indents, no punctuation, random line lengths, no rhythm or rhyme and no paragraphs. For example there is not one full stop until the forty-ninth line. Writing like a child makes the reader think that the poem is being told by a child. To conclude, the three Fanthorpe poems looked at in the Essay help us to understand the way that Fanthorpe regards incidents happening in the world today. It also uses a colloquial tone that provides a jovial piece to read as well as getting a serious point through. All in all the prose-like texts let the reader enjoy an idiosyncratic and meaningful set of poems.

Veterans And Suicide - Free Essay Example

Sample details Pages: 6 Words: 1893 Downloads: 3 Date added: 2019/04/15 Category Society Essay Level High school Tags: Veterans Essay Did you like this example? Suicide is something that few want to talk about, however, there is no better time than now to increase dialogue in every way possible. The suicide rate among one group in particular is rising faster than ever before: United States veterans are taking their own lives in record numbers. In a ten-year span between 2005 and 2015, the suicide rate went from approximately 24 deaths per day to approximately 30 deaths per day, per every 100,000 in population (US Department of Veterans Affairs, 2018). Don’t waste time! Our writers will create an original "Veterans And Suicide" essay for you Create order The numbers are alarming, to many, the numbers signify that there is a need to look at the spiritual and religious well-being of todays veterans. Studies have shown that positive mental health outcomes are associated with having religious or spiritual experiences (Kopacz, 2013). There is an assumed image to live up to as a service member: the warrior, the defender† there is no room for complaining much less counseling. This macho mentality is leading to a force burdened with overwhelming emotions building day after day with no outlet to release them. The military has a long standing of barking orders of toughness and implying a necessity for members to suppress their emotions, and above all, never show weakness. Seeking counseling may be seen as a weakness therefore the spiritual and religious leaders are possibly seen as the safest people to turn to. Religion is usually associated with an organized group of people who share the same beliefs regarding a higher power while spirituality is be better defined as an experience or feeling one gets from an experience. Our veterans, those who have served and are still serving are at the heart of a disturbing statistic and it is going to take some intervention of a less utilized tool: religion and spirituality are key to suspending suicidal ideation among veterans and improving their mental health. In this paper we will look at religion and spiritual involvement as depression and anxiety relief, the positive outcomes of religious and spiritual group settings and prayer as being instrumental in improving mental health. Those that partake in religious or spiritual rituals may find that there is a degree of peace that comes with letting go of the evils that fill the corners of their minds. According to Bonner et. al., a study showed, not only can veterans find relief from depression and anxiety through religious interactions, they genuinely want it (2013). Seeking counseling may be more difficult for some than others, it may be seen as a sign of weakness, some may fear that their career could be impacted by seeking mental health service. Fear of these things could potentially grow the darkness that lurks within the mind of one who begins to have suicidal ideations. For this reason, some may prefer to seek out spiritual or religious counseling, as it may be more private and even anonymous (Kopacz et. al., 2016). Finding that thing that lets one release the bad while taking in the good such as spirituality, has been long overlooked as a preventative measure against veteran suicide (Kopacz, 2013). Although the Department of Veterans Affairs has recently begun to educate and involve community pastoral staff and clergymen, there are still a vast number of veterans who are not receiving the mental health care they need including religious/spiritual counseling (as cited in, Bonner et. al., 2013). Currently there is a relatively small percentage of veterans who are using pastoral or chaplain services, a mere 18%-31% (as cited in, Kopacz et.al., 2016). There may be a lack of understanding among veterans regarding the services that are available to them. It is not necessary to be a recipient of disability or be retired from the service to receive help or care from any VA facility; simply being a prior service member allows the utilization of VA services. Exiting the fog and darkness of the mind may seem impossible if not given the tools that are right for each individual. It is for this reason that it is so important for veterans to understand what is available and how they can benef it. In order to push past the evil that floods the mind when one is depressed or suffering with intense anxiety requires one to first learn how to look deeper within. Spirituality is personal, and in that aspect, it may help one take a deeper look and develop a set of coping skills for everyday situations. Spirituality may offer an opportunity to discover and grow as an individual while also achieving a level of mindfulness ( Amato, Kayman, Lombardo, Goldstein, (2016). Finding relief from depression and anxiety while achieving awareness and inner growth may allow a person to open themselves up on a larger scale. Speaking about experiences that triggered the mental unrest, and sharing with others that have similar experiences may allow one to feel that they are not alone and perhaps what they feel is not at all out of the ordinary. Religion is often associated with a group of people whether large or small and most who think of religion likely think of an organized gathering such as church or study/Bible groups of a sort. Being part of a group allows one to feel connected, something that is difficult for someone contemplating suicide. However, its more than just a group, its a type of belonging and sense of community. When one is part of a community there is a perception of responsibility or accountability within that community, this is likely crucial in thwarting those suicidal ideations or at the very least de-escalating them. Additionally, a benefit to belonging to a spiritual or religious group is the fact that most, if not all, tend to promote and celebrate life. It would likely be difficult to belong to such a group if there were not a willingness to participate as well as contemplate ones own mental health (Amato, Kayman, Lombardo and Goldstein, 2016). There is power in the selflessness of listening to and thinking of others, it re-focuses the mind off self-depredating thought and onto someone elses needs. Focusing on another in need can distract and quiet the mind of hurtful thoughts towards oneself. Group settings also offer the opportunity to receive prayer from others, this seemingly small act can foster feelings of belonging and importance. There is power in prayer†a popular phrase in religious communities; according to Malmin, this expression of ones faith is evident in studies showing that prayer does improve mental health for some individuals (2013). Lets begin with group prayer, praying for someone elses healing allows those who are praying to feel needed, feeling needed certainly negates feelings of uselessness. Self-degrading thoughts could potentially be silenced when focus is put on another. In addition to praying for others, receiving prayer can allow one to hear they are worthy and they have a purpose; worth and purpose are important for the healing process. When sfeeling of burden or worthlessness are involved for those who are contemplating suicide, group prayer may be difficult at first but in the end can prove to be an important tool in recovery and healing. For those that prefer a less public form of prayer, meditation or quiet time may be helpful. Meditation involves focusing thoughts and reflecting on chosen moments, this type of awareness may induce a calming effect for an individual and a deeper understanding regarding past experiences. Meditation is thought to reduce stress and pain and has been used in clinical settings to address these issues (Malmin, 2013). Whether focusing on the positive or cleansing the negative, as believers in Christ, praying allows one to focus on healing as well as receiving support and love. For veterans, an important verse to focus on is this, Blessed are the peacemakers, for they will be called sons of God (Matthew 5:9, New international Version, 2004). The Lord knows the heart and when the heart is right the Lord is pleased. Although there have been many improvements over the recent years, there has not been enough focus on spiritual health of our veterans. There is still a strong call for service members to be strong both physically and mentally, however, there is little discussion of what it means to stay mentally strong. Mental strength can be associated with strong morals, values and ethics; all of which can be attributed to having a strong religious or spiritual connection of some sort. Without God, evil sees an open door, an invitation to corrupt the mind. Walking with the Lord means allowing the Lord to take the sorrow, the hurt, and the evil that one has been exposed to or has had to experience in any way takes an incredible amount of trust. It is not easy to let to go of such things without the Lord, the forgiveness and understanding that are received are something that cannot be taken away. The research supports, and in some cases, has proven that religion and spirituality are in fact a benefit to ones mental health as well as improving happiness and the ability to become part of a community that supports and lifts one another up. The cumulative effects of interacting with religion and spirituality, participating in religious groups, and prayer can suspend the suicidal ideation and begin the journey to self-love. Suicidal ideation among veterans can be thwarted with increased mental health intervention and the positive effects of religion and spirituality. The great Albert Einstein was once quoted as saying, Science without religion is lame. Religion without science is blind. (as cited in Malmin, 2013). Finding peace through the relief of anxiety and depression allows for inner growth which in turn can lead to an improved mental health. Additionally, becoming part of a group or community can foster the formation of connections with others in similar situations. Likewise , prayer has a healing nature, whether it is a personal conversation between an individual and God, or a conversation with God for another to be healed, there is solace in knowing that God answers prayers. The Bible mentions the governments role in protection and defending society several times, one such account is in Romans 13, Paul writes that the governing authorities are Gods servants to do good, and there is no real authority without God establishing it first. This would support the thesis that religion and spirituality are indeed a much-needed facet within that authority (authority included soldiers). God is necessary in treating those who have or wish to have a spiritual or religious connection, there should be no judgement or shame in believing in something that gives one hope and lends itself to healing. It is written in the Bible, Therefor, let us stop passing judgement on one another. Instead, make up your mind not to put any stumbling block or obstacle in your brothers way. (Romans 14:13, NIV, 2004). The health and welfare of our brave peacemakers is of the utmost importance; the rate of suicide among this group is unacceptable. Veterans need to be aware of the services available to them and be afforded the opportunity to utilize those service without fear judgement, fear for loss of job advancement, or wore, loss of job. There is no shame in receiving counseling, this is the message that needs to get to our veterans. Those at risk for suicide will benefit greatly from continued and expanded exploration of religion and spirituality. Availability to the aforementioned is crucial if a reduction in suicide among veterans is going to be achieved.

Airport Security Research Paper - 1462 Words

Many years ago airport security was not even an issue. People felt secure and safe and rarely worried about being searched. As time went on, the prevealance of terrorism became an increasing issue. There began more acts of terrorism by threatening and holding hostages on board commercial planes. As these acts continued, the government as well as citizens became vulnerable and an airport safety procedure was implemented as a way to ensure the safety of the United States. The implemented procedures over the years included a check and scan of all carry on and checked baggage, body scans, hire government airport employees, and a strict list of carry-on items. This made travelers feel safer as it decreased the ability of terrorist to commit†¦show more content†¦Thirty years ago, a man named Martin Annis invented a fully-body X-ray scanner (Nickisch). After 9/11 and a few terrorist’s attacks, airports finally became interested in this scanner. The person behind the push for heightened security is Michael Chertoff, the head of the Department Homeland Security (Nickisch). Today he is the cofounder of the Chertoff group, which is a risk management and security consulting company and is one of the biggest manufactures of body imaging screening machines (Nickisch). Michael Chertoff represents some of the manufactures that make this technology. So perhaps his interests in body scanners and security is not just about protecting the American people. He seems to be abusing his relationship with the public by pretending to be a public servant and how these scanners are going to make us safer. He stands to benefit because he is getting paid by the manufacturing companies to go all over the television network saying these scanners are the solution to security. Flying now is even more bothersome then ever before with the new procedures after 9/11. These body scanners became nicknamed â€Å"Nude-o-scopes† for the intrusive naked pictures they create. These b ody scanners see through clothes but not through the body itself, leaving the possibility for some to hidemalicious items internally. I am sure there are ways around this system to try and detonate bombs during the flights. Do they really need to go so far as to be looking at pictures ofShow MoreRelatedThe Integration Of Cisco Identity Services Engine With The Hp Arcsight Siem958 Words   |  4 PagesThe first research was related to the integration of Cisco Identity Services Engine with the existing HP ArcSight SIEM which was already implemented at the Security Operations Center for the security of client systems. There are two different approaches that can be used to integrate Cisco Identity Services Engine with the HP ArcSight SIEM. Cisco ISE can be used to receive the contextual user data related to the security incidents happening on the network. 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